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11/29/2008

Aston International Develop Marketing Via the Internet

The Internet is now believed to be powerful tool for marketing the product. Hospitality Group hospitality and Aston International began to develop marketing strategies through the Internet. In the last 10 months, the results delightful. 

Booking rooms via the Internet increased by Director of Technology Aston International Hotels, Resorts & Residences, Jules Brookfield, Wednesday (25 / 6) explains, before he was to do the analysis on the website guests that potential. Among others town living, demographics, representative ad website that draws visitors, and also conduct research and analysis about the hotel guests who use the Internet. 

Jules also see quite a lot of people that have not yet familiar with the credit card payment online. This contrasts with conditions in the United States, Europe and Australia, which used to using credit cards online as a means of payment. 

"To absorb habits of people of Indonesia, Aston opened a toll-free call center (toll free). Officers call center will serve the market each from various countries ranging from Indonesia, Japan, Korea, Europe, the United States. In the near future Aston launched This return call centers, "said Jules a new one-year to relationships Education communication technology in the Aston Group International, including the website www.aston-international.com. 

Results of marketing through the Internet Jules Brookfield completed the computer science education at Northeastern University, Boston, United States explains, the development strategy of marketing through the Internet shows the results of hope. 

"This is also very dependent on the market each hotel and resort because there are different characteristics. For example, Aston property in Bali. Previous revenue from online marketing in Bali are still very small. However, after the website overhaul and marketing strategies developed, online marketing into one of the income the biggest hotel in Aston Bali, such as Aston Tanjung Benoa Bali, villa-Aston villa in Seminyak, Sanur and Aston Inn Tuban in Kuta, "said Jules accompanied Corporate Marketing & Public Relations Manager of Aston International T Marlene Frans. 

Aston hotels in Bali also changed after the online marketing developed in the international hospitality group. Some of Aston in Jakarta, Bandung, Palembang and Pekanbaru. 

According to Jules, who was born in Hawaii, U.S., the statistical analysis of each hotel continues to be processed and then back into the materials and recommendations for the development of Aston in Indonesia in the future. "We will develop special software that statistical analysis results easily seen considering the number of hotel Aston continues to increase," said Jules, the first child of five. Jules had worked in Boston and Miami, before moving to the U.S. in 2007 and Jakarta.

Source by: Kompas -R. Adhi Kusumaputra

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